Tell your story, well.
Deep down, my specialty is strategic storytelling.
Stories are great, but strategy matters. You can have the best story in the world but if there is no objective in what you’re telling, your story is merely a tale. Let’s start with the end of your story. What do you want to achieve? New clients? Product sales? Event attendance? Brand loyalty? Employee recruitment? Fundraising? Reputation overhaul? I help you tell your story with purpose. This frequently means scoring coveted placements in traditional or digital news outlets. But not always. That’s because public relations, at its core, is about communicating to your target audiences in a way that resonates with them, and inspires them to act.
It really is all in who you know, but a winning media relations program doesn’t always have to start that way. True, I happen to have a great number of well-placed media contacts, locally and nationally, but I also really enjoy establishing new contacts on behalf of specific client initiatives. The real spark in media relations is in understanding what the journalist needs in order to do their job successfully, and then giving them what they need. I think of myself as a purveyor of content.
Meet the press. They want the answers, and they want them now. To ace that first interview, and the others that will follow, it’s best that your spokesperson be armed with a sense of comfort. That starts with key messaging, and then ensuring that those messages are conveyed consistently, succinctly, and positively. It’s about looking and sounding polished and in control. And well-received.
Large-scale public events, grand openings, client parties, cook offs and news conferences – these are just a few ways of promoting positive public opinion and telling your story through action. Let me handle the details.
Sometimes your story is the most compelling when it has very little to do with you. I help you define public involvement, community outreach and social responsibility initiatives that support your place in the community and ultimately work toward achieving your communication goals. Good will goes a long way.
It isn’t a matter of if, but when.
No organization is immune from a crisis. Given that crises don’t typically allow you to choose whether or not you’re in the news, you need to be clear with your messaging from the start. Whether creating a well-designed plan in the absence of a crisis, or planning and executing action minutes after a crisis hits, I help you tell your story with grace and transparency.