Meet the team.

Allow us to introduce ourselves. We’re proud of what we’ve accomplished and always eager for our next challenge. Get to know us a bit better. Don’t worry… we’ll stick with our key messages.

 
 

Director of Everything Amico

Kelliann is a PR pro. Her work’s won the big awards, she’s traveled the globe handling media for world leaders, and counseled CEOs and entrepreneurs on how to make the right impression. Ask any client and they’ll tell you, she does it with a smile that instantly puts you at ease and can win over even the most jaded reporter. For Kelliann, it’s about doing great work with great people. And, having the experience it takes to get to the heart of the matter, quickly, concisely, and without having to fake it.

When she’s not juggling Zoom calls and strategic plans, Kelliann immerses herself in her favorite outdoor pool or takes meandering walks with her trusted pups and teenage son. And, she’s always game for a good snuggle with those fur babies - plus her handsome cat - while bingeing on the latest must-watch series.

Kelliann Amico, APR, Fellow PRSA

Director of Words and GIFs

Michael is a Portland native who has spent his career working in digital media, journalism, and the intersection of the two. Before joining Amico he spent seven and a half years at Lewis & Clark College, where he led storytelling efforts on social media and the website — creating content for Instagram, Facebook, and Twitter; writing and editing feature stories; and providing content strategy for academic departments, the law school, and the graduate school.

While living in Brooklyn for three years, Michael managed the social accounts for Togather, a crowdsourcing platform that connected readers directly with their favorite authors, and wrote for the Etsy blog. A recovering music critic, he’s a former editor at Willamette Week.

Michael Mannheimer

Director of Big Picture Thinking

Greg doesn’t like to brag; he’d rather have his work speak for itself. Beginning in the mid-1980s, he was part of a loose knit group of chefs, winemakers, brew masters, farmers, and marketing folk who helped put Portland and Oregon on the culinary map. He also built brands and PR plans for real estate projects, hospitals, law firms, tourism destinations, among many others.

Greg took a detour from his work as a creative director and marketing strategist in 2018 to create Green Whiskers, an earth-friendly mobile dog grooming business. He met his goal of building and selling that venture, and learned, without a doubt, that dogs are like kids, and people will do anything for their children. He’s back, thinking big picture, and still wondering if it’s possible to get that five-word headline down to four, or help his client get the front-page story they deserve.

Greg Robeson

Director of Social Pondering

Stu has been scrolling through social media feeds for 15+ years now. That’s a good thing, because now he develops social media strategies to help each client tell their story in an effective way. From defining areas of focus for each platform, planning campaigns, and mapping out content, Stu loves bringing clarity and structure to any social approach. He also freely recommends increasing the frequency of publishing puppy pictures whenever possible. 

Stu has been actively engaged in social media since MySpace reigned supreme and reminisces about the days of sending texts to tweet from his flip phone. Since then, he has helped notable clients such as Jordan, Nike, Microsoft, JBL, and Tuft & Needle leverage social platforms to drive their brands forward.

Stu Holdren

Director of Cool Looking Things

As a kid, Dani stored her markers in order and spent too much time on homework for art class and perfecting her signature. After college, she found her psychology degree less useful as a career path and more helpful in understanding people. So, she finally decided to listen to her nature, go back to school for graphic design and make making art her career.

Since that day, Dani has worked at a handful of design and advertising firms, including the legendary Wieden+Kennedy. There, she worked with such giants as Coca-Cola, Nike, Target, Starbucks, Travel Oregon and many other brands, both large and tiny. After 10+ years with W+K, Dani moved to California where she now lives with her husband, daughter, and one-eyed cat.

Dani Guralnick

Strategic Advisor, Transportation and Built Environment

Amico is pleased and proud to welcome Bob Hastings to our team as a strategic advisor for our public infrastructure, transportation and built environment practice area.

In 2021 Bob retired from TriMet, where he managed the agency’s Transit-Oriented Developments and other initiatives for 21+ years. Acting as the agency’s “imagineer,” he led the effort to leverage transit investment in the Portland metropolitan region to shape livable communities. This included overseeing the agency’s station area planning, Smart City initiatives, and architectural and urban design for all the MAX Light Rail alignments. He also championed the agency’s sustainability initiatives and renewable energy program.

Bob is currently the Director of Oregon|By Design, an independent initiative to support communities seeking to foster economic, environmental and social development.

Bob Hastings, FAIA

  • “At its core, strategic communication is authentic and transparent, and it inspires your target audience to act.”

    – Kelliann

  • “The best social posts deliver value while strengthening authority. Each one makes up a piece of a larger mosaic that helps define your brand.”

    – Stu

  • “Great digital content should tell a story and be fun. Sometimes the best post is impromptu but still gets to the core of your identity.”

    – Michael

  • "When you collaborate it inevitably leads not just somewhere good, but also somewhere the client actually wants to go."

    – Dani