PUBLIC RELATIONS
Building trust and visibility when it matters most.
Public relations gives organizations the strategic communication expertise they need to build trust, manage reputation and engage audiences effectively. As an extension of your team, we help navigate media relations, crisis communication and messaging strategy to strengthen your organization’s public presence.
CAPABILITIES
Build relationships with journalists and outlets to secure coverage that supports your organization’s goals and protects its reputation.
Media Relations
Reputation is built through proactive communication, not managed only in a crisis.
Crisis Communication
Influencing public policy through advocacy and relationships with government leaders and decision-makers.
Government Relations
Prepare and guide organizations through high-stakes moments with clear, timely messaging that protects trust.
Thought Leadership
Spokesperson Training
Preparing leaders to know what to say and how to say it clearly and confidently.
RELATED WORK
Mental Health and Addiction Association of Oregon
Public Relations | Media Relations
The Challenge
Helping a non-profit organization regain public trust.
Following the passage of Oregon’s Measure 110 and the surge in fentanyl use during the COVID-19 pandemic, the Mental Health and Addiction Association of Oregon (now The Peer Company) became one of the state’s most visible organizations addressing addiction and recovery. After opening Multnomah County’s Behavioral Health Resource Center in downtown Portland, the organization faced intense public scrutiny and sustained negative media attention while preparing to launch its new Peer Recovery Campus.
The Approach
Building credibility through authentic storytelling.
AMICO developed and executed a year-long strategic communication and media relations campaign designed to reposition The Peer Company as a trusted leader in addiction recovery. We elevated Executive Director Janie Gullickson’s powerful personal story, built proactive relationships with reporters, coordinated interviews and messaging, and partnered with organizations including Multnomah County and the Portland Police Bureau to shift the public conversation from controversy to solutions.
The Results
From target of public criticism to trusted media resource.
The organization’s public profile changed dramatically. Negative coverage gave way to extensive positive reporting across local, national and international media, including dozens of favorable news stories, two front-page features in The Oregonian, and coverage reaching audiences as far away as South Korea and Norway. The Peer Company transformed from a frequent target of criticism into a trusted media resource and respected voice on addiction recovery while successfully retaining its county contract.
Adventist Health
Ankrom Moisan
Astoria Warrenton Chamber of Commerce
Ater Wynne
Atwaters
Blount Inc.
Cadet Manufacturing
Carlton Farms
Catholic Charities of Oregon
Catholic Charities USA
Charter School Capital
City of Gold Beach
Evolution Hair Design
Fratelli Ristorante
Fred Hutchinson Cancer Research Center
Friends of the Children
Grow Schools
Hello Gorgeous Salon
Hillary for America (PR)
Interstate Bridge Replacement Program
Japanese Garden of Portland
Landye Bennett
Maitripa College
Mortenson
North Willamette Vintners Association
NW Natural
Oregon Association of Nurseries
Oregon Culinary Institute
Oregon Dungeness Crab Commission
Oregon’s North Coast
Pacific Coast Restaurants
Portland Roasting Coffee Company
Reed’s Crossing
¡Salud! Oregon’s Pinot Noir Auction
Seafood Oregon
Skamania Lodge
Starbucks
Superior Court Judges Association of Washington
The White House - Clinton Administration
Transportation Fairness Alliance
Travel Oregon
Vera Whole Health
Wiscarson Law
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