DIGITAL MEDIA
Storytelling that informs, engages and inspires interaction
Digital media is accessible, interactive and always changing. It's about creating meaningful experiences that connect organizations with the audiences they want to reach through strategy, creativity and measurable results.
CAPABILITIES
Content Strategy
Develop an editorial approach that aligns content with organizational goals, audience interests and business priorities.
Social Media
Build meaningful conversations through platform-specific content, community management and strategic campaigns.
Video & Multimedia Storytelling
Coordinate integrated campaigns across paid, earned, shared and owned channels to maximize impact.
Digital Campaigns
Create compelling content that informs, inspires and extends reach using video, photography, Illustration and narrative copy.
Analytics & Performance
Measure what matters, evaluate results and continuously refine communication strategies through actionable insights.
Website Strategy
Clarify and build identities through compelling narratives, consistent messaging and memorable art direction and design.
RELATED WORK
Interstate Bridge Replacement Program
Digital Media | Social Media
The Challenge
When the Interstate Bridge Replacement program launched, public skepticism lingered from an earlier unsuccessful bridge replacement effort. Traditional agency communication channels offered little opportunity to establish a fresh identity or foster meaningful public dialogue around one of the Pacific Northwest's largest transportation investments.
Building credibility before public opinion was formed
The Approach
Amico recommended creating dedicated social media platforms exclusively for the Interstate Bridge Replacement program, giving the project its own voice independent of participating agencies. Guided by audience research, the strategy emphasized timely updates, transparency, respectful dialogue and clear community standards that encouraged constructive public participation.
Meeting communities where conversations were already happening
The Results
Building trust one conversation at a time
The program's digital platforms became a primary source of information for thousands of community members while providing project leaders with valuable insight into public priorities and concerns. The strategy earned statewide recognition for excellence in digital communication and continues to support meaningful public engagement.
REPRESENTATIVE CLIENTS
Astoria Warrenton Chamber of Commerce
Interstate Bridge Replacement Program
Mortenson
Oregon’s North Coast
Trident Seafoods
United Way of the Columbia Willamette