STRATEGIC COMMUNICATION
Helping organizations shape the conversation
Clear communication begins with clear thinking. We help clients define what to say and how to say it to inspire action.
CAPABILITIES
Messaging
Develop an organization’s communication and messaging ecosystem to align with audiences, objectives and values.
Planning & Positioning
Pairing desired outcomes with a unique perspective to create a roadmap for communication and engagement.
Communication Audits
Evaluate existing strategies, materials and platforms to strengthen alignment with organizational objectives.
Brand Development
Clarify and build identities through compelling narratives, consistent messaging and memorable art direction and design.
RELATED WORK
Maitripa College | The Dalai Lama Environmental Summit
Strategic Communication | Media Relations
The Challenge
Expanding an environmental conversation beyond traditional audiences
When His Holiness the Dalai Lama came to Portland for an environmental summit hosted by Maitripa College, a Portland-based Tibetan Buddhist college, the event presented an extraordinary opportunity. Its success depended on reaching people concerned about climate change regardless of religious affiliation while introducing the broader community to Maitripa College and its mission.
The Approach
Leading with shared values instead of shared beliefs
Amico developed a media relations strategy that positioned the summit as a community conversation about environmental stewardship rather than a religious gathering. Outreach emphasized universal themes of compassion, sustainability and collective responsibility, inviting audiences from every background to participate in a dialogue about protecting the planet for future generations.
The Results
Transforming a special event into a regional movement
The summit reached capacity attendance, generated more than 150 earned media stories across regional and national outlets, raised $300,000 for nonprofit organizations selected by His Holiness, doubled attendance at Maitripa College the following year and earned the PRSA Silver Anvil Award for Events and Observances.
REPRESENTATIVE CLIENTS
Adventist Health
Alpenrose
Ankrom Moisan
Aramark
Astoria Warrenton Chamber of Commerce
Ater Wynne
Atwaters
Blount Inc.
Cadet Manufacturing
Carlton Farms
Columbia Sportswear
Dunn Carney
Harrang Long
Homebuilders Foundation of Oregon
Interstate Bridge Replacement Program
Landye Bennett
Maitripa College
Mortenson
NW Natural
Oregon Dungeness Crab Commission
Oregon’s North Coast
Portland Metro Association of Realtors
Seafood Oregon
SERA
Skamania Lodge
Transportation Fairness Alliance
Travel Oregon
U.S. Forest Service
Willamette Valley Visitors Association