CASE STUDY
CREATING A TRUSTED VOICE FOR A LANDMARK INFRASTRUCTURE PROJECT
Interstate Bridge Replacement Program
Digital Media | Social Media
The Challenge
Building credibility before public opinion was formed
When the Interstate Bridge Replacement program launched, public skepticism lingered from an earlier unsuccessful bridge replacement effort. Traditional agency communication channels offered little opportunity to establish a fresh identity or foster meaningful public dialogue around one of the Pacific Northwest's largest transportation investments.
The Approach
Building trust one conversation at a time.
AMICO recommended creating dedicated social media platforms exclusively for the Interstate Bridge Replacement program, giving the project its own voice independent of participating agencies. Guided by audience research, the strategy emphasized timely updates, transparency, respectful dialogue and clear community standards that encouraged constructive public participation.
The Results
Meeting communities where conversations were already happening.
The program's digital platforms became a primary source of information for thousands of community members while providing project leaders with valuable insight into public priorities and concerns. The strategy earned statewide recognition for excellence in digital communication and continues to support meaningful public engagement.
CASE STUDY
FILLING 3,000 JOBS IN 90 DAYS THROUGH GLOBAL DIGITAL OUTREACH
Trident Seafoods
Digital Media | Global Recruitment Advertising
The Challenge
Filling 3,000 jobs in a shrinking labor market
Trident Seafoods needed to recruit and hire 3,000 seasonal workers for its Alaska operations in just 90 days. A pandemic-thinned labor pool and an immigration crackdown left fewer workers available, and Trident was competing against every employer for the same shrinking pool of candidates.
The Approach
AMICO built a global digital campaign using paid social, organic social and display ads to reach candidates wherever they were. Free round-trip airfare for full-season hires, plus referral bonuses for successful recruits, extended reach across the U.S., Mexico, Central America, Guam and the Philippines.
Worldwide outreach and turning workers into recruiters
The Results
Delivering a full workforce, on deadline
The campaign generated millions of impressions and tens of thousands of clicks worldwide, drawing candidates from Mexico City to Guam. Trident Seafoods hired all 3,000 workers within the 90-day window, delivering a fully staffed season despite one of the toughest hiring climates the industry had faced.
CASE STUDY
TURNING SOCIAL MEDIA INTO COMMUNITY ACTION
United Way of the Columbia-Willamette
Digital Media | Social Media Strategy
The Challenge
Bringing focus to a century of community impact
United Way had an established social media presence, but its platforms did not fully communicate the breadth of its work in early learning, housing stability, disaster resiliency, equity and volunteerism. The challenge was to connect these varied initiatives through a cohesive story while giving audiences clear reasons to participate.
The Approach
Giving each platform a distinct role in advancing the mission
AMICO developed a comprehensive social media strategy that transformed LinkedIn into a thought leadership platform, Instagram into a visual storytelling channel and Facebook into a community information hub. Content pillars, audience strategies, editorial guidance and performance measures created a unified approach designed to build trust, strengthen relationships and inspire action.
The Results
Creating a practical roadmap for sustained engagement
The playbook equipped United Way with an actionable framework for translating complex work into accessible, human-centered content. It established clear pathways for increasing awareness, activating volunteers and donors, elevating community voices and measuring how social media contributes to the organization's broader mission.
CASE STUDY
BUILDING LEADERSHIP VISIBILITY BEYOND THE JOBSITE
Mortenson
Digital Media | Executive Thought Leadership
The Challenge
Making remarkable work more visible
Mortenson leaders were advancing innovative projects, strengthening communities and creating meaningful industry partnerships, but their LinkedIn presence did not consistently reflect that work. Messaging varied among leaders, and infrequent content limited opportunities to demonstrate expertise, build relationships and reinforce Mortenson's broader story.
The Approach
Establishing a platform for leadership influence
AMICO guided Mortenson leaders in strengthening their LinkedIn presence around company priorities, including innovation, community impact, partnerships, workplace culture and industry leadership. Recommendations addressed content themes, publishing frequency, tone, imagery and opportunities to share company and partner content, helping each leader communicate authentically while reinforcing a consistent organizational narrative.
The Results
Helping leaders communicate with consistency
Mortenson leaders were equipped with a practical framework for maintaining a more consistent and purposeful LinkedIn presence. This created new opportunities to showcase expertise, recognize partners and team members, and connect the company's work to broader issues shaping the built environment and surrounding communities.